I received an email from the folks at Google AdSense this afternoon; however this email has to be by far the most interesting one that I have received:

Dear Publisher,

We understand that the recent economic turmoil has created a lot of uncertainty in the lives of AdSense publishers. During these difficult times, we’re continuing to invest in innovations that improve publisher monetization and advertiser value in the content network.

We’re focusing on further developing our product offerings and boosting ad performance for publishers. We recently announced advancements in AdSense for search and experiments to make ads more effective. We’re bringing DoubleClick technologies to AdSense publishers, and we’ll continue to launch new products and features. We’re also continuing to improve our offerings for AdWords advertisers, making it easier for them to target the Google content network. Features for advertisers, such as the new display ad builder, are designed to improve ad performance on AdSense publisher sites.

We’ll keep driving technological progress, but our best asset will always be our publisher partners. The strength of AdSense lies in the value of the content you bring to users and the quality of the sites you bring to advertisers. Our success is tied to yours. We look forward to partnering with you for the long term, and remain dedicated to helping you succeed.


Kim Scott
Director AdSense Online Sales & Operations

Google Inc.
1600 Amphitheatre Parkway
Mountain View, CA 94043

I guess the bad economy is even hurting those who make their money via online advertising.

However, the one thing that doesn’t make sense to me is why people would be feeling this pinch. Are people less likely to click ads when the economy is bad?

In my opinion, I think a tough economy is an opportune time for advertisers to reach out to weary consumers. With an effective online marketing campaign that targets value over luxury, I truly believe that online businesses can find a way to stay out of the red even as consumer confidence continues to decline.

I know that I’m not the only one who thinks like this, as I’ve seen countless ads running on the Google AdSense network that advertise using the aforementioned approach.

With it being a highly marketed election cycle, the growth in online businesses, and the “find the best value” nature of the American consumer, I don’t see any reason why Google AdSense publishers should be feeling the same economic struggles as many other sectors.

But it is reassuring to see that Google is being very proactive whatever issue their seeing by finding new ways to make their ads more attractive, thus yielding more clicks, which provide revenue for both Google and the AdSense publishers.

I love when big corporations are so aggressive in trying to find ways to help the little guys make a buck :)

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