Starting a new blog with a post titled “Is Blogging Dead?” is probably not how most bloggers would recommend starting a new venture, however based on some discussions and posts I’ve read, I can’t help but chime in on the question.

This question was derived from a post by Paul Boutin at, “Twitter, Flickr, Facebook Make Blogs Look So 2004.”

In this article Boutin was essentially making the case that the era of blogging is over, arguing:

Writing a weblog today isn’t the bright idea it was four years ago. The blogosphere, once a freshwater oasis of folksy self-expression and clever thought, has been flooded by a tsunami of paid bilge. Cut-rate journalists and underground marketing campaigns now drown out the authentic voices of amateur wordsmiths. It’s almost impossible to get noticed, except by hecklers. And why bother? The time it takes to craft sharp, witty blog prose is better spent expressing yourself on Flickr, Facebook, or Twitter.

While I agree that the blogosphere has become watered down by corporate-backed blogs and shady marketing campaigns, by no means is this an argument for pulling the plug.

Instead of blogging, Boutin suggests the following alternatives:

Social multimedia sites like YouTube, Flickr, and Facebook have since made publishing pics and video as easy as typing text. Easier, if you consider the time most bloggers spend fretting over their words. Take a clue from Robert Scoble, who made his name as Microsoft’s “technical evangelist” blogger from 2003 to 2006. Today, he focuses on posting videos and Twitter updates. “I keep my blog mostly for long-form writing,” he says.

Twitter — which limits each text-only post to 140 characters — is to 2008 what the blogosphere was to 2004. You’ll find Scoble, Calacanis, and most of their buddies from the golden age there. They claim it’s because Twitter operates even faster than the blogosphere. And Twitter posts can be searched instantly, without waiting for Google to index them.

Having a presence on sites like YouTube, Flickr, Facebook and Twitter is definitely important; however should those sites really serve as replacements for blogs? I don’t think so.

As an entrepreneur, I look at the blogosphere the same way I do the business world: lots of opportunities, but event more competition.

If you’re a serious blogger, shouldn’t you look at your blog like you would your own business?

When looking at things through the lenses of an entrepreneur, does it really seem like a smart business practice to close up shop and move to something new, just because there is competition in your way?

Absolutely not! It’s completely counter-intuitive to the concept of the American Dream

To me, seeing the competition succeed just makes me want to try harder, or dig deeper to find that hidden niche market, not give up.

Instead of encouraging people to stop blogging, why not blog more, get more creative and find ways to stay ahead of the competition?

Blogs aren’t created to be static, instead they are designed to be ever-changing and modified as needed to keep up with the times. This means that bloggers (established and new) can easily create a space on the internet that can integrate the newest technologies as they are released.

Am I saying that you shouldn’t be on Twitter, Flickr, Facebook, etc? Absolutely not, you should be on all of them.

Just remember to look at your blog as a business or long-term investment. When there is competition, don’t quit or sell out. When a new product comes out that might be a threat, get on top of it and master it, just as you did the blogosphere. But then find ways to integrate those products into your blog, and see how you can use them for promotion and further visitor engagement.

With some research and trial-and-error, you might even find that the integration of these new products make blogging even more exciting (and rewarding) than it was when you first started.

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